The winning concept behind Zwinkys, is that it gives people the ability to quickly make a cute avatar which can used to represent themselves. The benefit to the younger audience, is that they can quickly change the appearance of them to suit their mood, or if there is a special occasion, they can redesign it to fit that occasion. So if it’s Halloween, perhaps you might want to dress your new avatar in a little monster suit, or skeleton suit.
The really clever part of of this, is that once you make changes and save them, everywhere that you have previously used your Zwinky is automatically updated. So instead of having to visit your myspace page, blog etc you can literally click a button and they all update.
Parents not only adore the cute little avatars, they recognise that the added benefit of their child using a Zwinky is that their identity is more secure. As no longer are their children uploading images of themselves to use as avatars. So the benefits of using them are clearly positive.
Once you have created your unique Zwinky, you can then enter Zwinktopia. This virtual world is a place to meet and chat. It’s basically a virtual world. In this virtual world, they can meet with each other and can earn zbucks which can be used to go shopping with. There are various articles like shoes, bags, etc which you can buy and the more you earn the more items you unlock. Thus the interactive portal keeps audiences of all ages enthralled for hours.
What are Zwinkys?
By David Pitman
